Royal Goedewaagen

Royal Goedewaagen is one of the oldest earthenware factories of Europe. All our products are traditionally crafted, just like 400 years ago. However, nowadays we combine traditional craft with modern production technology. Due to this combination the possibilities are endless. Ceramics do not have any limits, which means that anything is possible.

Our ceramics are not limited to the traditional Blue Delft. Traditional shapes and a modern design come together in innovative designs. For example the well-known silhouette vases, the traditional tulip tiles or the series ceramic cows. Royal Goedewaagen’s unique products stand for craftsmanship, quality and creativity. Our products are still handmade and hand-painted. Our products are perfect as unique business gifts and suitable as loyalty programs.

At Royal Goedewaagen our customer is challenged to collaborate with us. Use your own inspiration and creativity, so that together we are able to create a unique product. A product that will make you proud. A product that tells your story.

In 1610 the foundation for the current Royal Goedewaagen formula was established. We started with manufacturing functional ceramics, half industrial ceramics and Blue Delft. In the following centuries Royal Goedewaagen became one of the biggest pipe makers of Europe. We are still manufacturing pipes and Blue Delft, however we can do so much more.


Royal Goedewaagen has a rich history that starts in 1610. Jacob Pietersz founded the earthenware factory called the Star. This earthenware factory is distinctive from its competitors. Not solely goblets, food jugs and small feed boxes were manufactured here. They produced half industrial earthenware as well. The 3rd owner of the Star, Mels Maertensz, got the exclusive right of pipemaking and sugar jars and funnels for the sugar refineries.

Because of the brand security in Gouda, pipe makers were not allowed to manufacture themselves. They needed the pottery factories for the manufacturing of clay pipes. At the end of the 18th century ‘De Star’ acquired several small pipe makers factories and started to manufacture their products from one location in Gouda. In 1853 Pieter Goedewaagen bought the pottery factory ‘De Star’. The Goudewaagen family had a lot of experience in transport and export. This knowledge was used to export the ceramic products to the 17th century customer in different countries. These developments resulted in a growth and thus Royal Goedewaagen became the biggest pipe maker factory of the Netherlands. Even from Europe.

The beginning of the 20th century. These are the years of international fame. Royal Goedewaagen became world leader in the manufacturing of clay pipes. By acquiring the company ‘De Distel’ in Amsterdam in 1923, Goedewaagen brings in excellent professionals. The shapes and décors of Art Nouveau and Art Deco are brought into production. The Art Nouveau models of the world famous designer Bert Nienhuis become real ‘classics’. Tile tableaus were made for the shipping companies ‘Maatschappij Nederland’, ‘The Royal Paketvaart Maatschappij’ and the ‘Java-China-Japan-Line’. These are the showpieces in Art Deco style.

In 1963 the first production location was already opened in Nieuw-Buinen, because – contrary to Gouda and surroundings – there was sufficient manpower available in Drenthe. Also the wages & energy costs were a lot lower here. The relocation of Goedewaagen from Gouda to Nieuw-Buinen in Drenthe was completed in 1974. From then on the main location in Gouda was closed.

In 1964 the biggest competitor of Royal Goedewaagen, Plateelbakkerij Zuid-Holland, went bankrupt. Royal Goedewaagen took over all their molds. This resulted in new impulses and from then on Royal Goedewaagen seized the opportunities and got big assignments. For example the manufacturing of the well-known KLM-houses (1965-1995).

In 1989 Royal Goedewaagen opened with pride their own museum: Stichting Keramisch Museum Goedewaagen. Not solely Goedewaagen’s history is shown here, but the entire Dutch history of ceramics is shown in our museum. Yearly 5000 visitors come to our museum to experience the exhibitions. Every year the museum exhibits approximately 10 exhibitions.
In 1989 Royal Goedewaagen took over the ornamental pottery factory and modern design ‘Flora’. New modern designers as Floris Meydam and Dorothé van Agthoven designed innovative designs.

In 2013 Royal Goedewaagen acquired the in Schoonhoven established Urnencentrum Nederland. The biggest supplier in the Netherlands of handmade urns. In 2016 another acquisition took place. Royal Goedewaagen acquired the traditional tile maker Albarello from Menaldum.